DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.

1. Zip Code Dma Mapping Software Download
2. Zip Code Dma Mapping Software 2020
3. Zip Code Dma Mapping Software Reviews

We allow you to highlight zip codes, counties, states, etc., in addition to radius, polygon, free-form and rectangle highlights. Reply; Steve Maughan. August 27, 2015 6:14 pm. AlignMix has a Free version and is specifically designed to do Sales Territory Mapping and Design. It also comes with high quality 5 digit zip codes. From spreadsheets, to tables in web pages, databases—anywhere you can visualize a table with location data you can paste it into BatchGeo. If you are starting from scratch, we recommend using our Spreadsheet Template to get started with your data, then simply copy the data over to BatchGeo to create a pin map.

A DMA region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska. The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. Any use and or reproduction of these materials without the express written consent of Nielsen is strictly prohibited.

Zip Code Dma Mapping Software Download

• Target local advertising and direct marketing campaigns across multiple media
• Sell advertising by local television market
• Select local research samples
• Segment and analyze internal and third-party data by local television market

Zip Code Dma Mapping Software 2020

• The ZIP by DMA database provides ZIP code listings within U.S. counties by DMA region. The ZIP by DMA report is produced annually and consists of three sections:
  • Alphabetical sequence by DMA name
  • Numeric sequence by ZIP Code
  • Universe Estimates by DMA name
• Data files for ZIP by DMA are available via Excel® and delivered via email

Zip Code Dma Mapping Software Reviews

• Provides household population estimates for each DMA region
• Data includes county-level data, county size designation, and TV penetration
• Data file is available via PDF format only

• Provides population estimates for 31 demographic and household categories in each DMA region
• Demographics are ranked by DMA penetration and alphabetically
• Data file is available via PDF format only

• Provides a complete list of call letters, city of origin, network, and market affiliate for TV stations in North America by DMA region
• Spanish-language TV stations are also listed
• Does not include addresses of TV stations
• Data file is available via PDF format only